There’s something magical about fall that speaks to my soul—those deep, earthy tones, the rustling textures of dried grasses and leaves, and the way nature gently reminds us to slow down and savor the moment. As a florist, I see this season as an invitation to bring the outdoors in—to tell the story of the […]
Every few years, the heart of the floral industry beats right here in Bogotá, Colombia — and for one incredible week, the world truly blooms together at Proflora. For me, Proflora 2025 wasn’t just another show. It was a reminder of why we do what we do, who we do it with, and how much […]
Next week in Anaheim, the Global Produce & Floral Show will bring our industry together for three high-value days of ideas, products, and relationships. The smartest leaders arrive with a plan. If you have not set yours yet, use this as your checklist. A quick buyer preamble (read this first) Most retail buyers come to […]
September was packed with insights, strategies, and inspiration from our Bloom Show correspondents. Each brought their unique perspective—whether it’s mass-market retail, consumer behavior, shop profitability, event design, or seasonal styling—helping the floral community learn, adapt, and grow. Here’s what stood out from last month’s episodes and blogs. Technology & Mass-Market Trends with Joe Don Zetzsche […]
We are honored to welcome Continental Floral Greens (CFG) into the New Bloom Media community. Their story is one of stewardship, innovation, and people — values that align beautifully with our shared mission to help the floral industry innovate, connect, and bloom. With deep roots in forestry and farming, CFG has built a legacy in […]
Retail is not dipping its toe in AI anymore. It is cannonballing right in. Let us get straight to the headlines: Walmart has rolled out AI super agents across its operations: Sparky for customers, Associate for employees, Marty for suppliers, and one for developers. The goal is to simplify experiences and reach 50% online sales […]
Sustainability has been a hot topic the past few years, both overall in the marketplace and specifically in floriculture. Internationally, the Europeans are ahead of the rest by having policies in place on manufacturing, cut flower production qualities, and recirculatory plastic usage. Defining Scope 1 and 2 emissions is a rather regular exercise. As a […]
One of the worst habits still hanging around flower shops today is the dreaded budget question: “So, what’s your budget?” It sounds innocent, maybe even helpful. But in reality, it’s lazy selling. It hands control of the sale to the customer, boxes you into their number, and almost always results in smaller tickets. Think about […]
What makes Proflora unique is that it’s not just a trade show, it’s an industry-wide experience. This trade show begins on September 30th with exclusive farm tours for international buyers, continues with three days of exhibition at Corferias, Bogota from October 1–3, and concludes with the Skills and Abilities contest on September 4 that highlights […]
As the leaves turn golden and the air grows crisp, fall ushers in a natural palette of earthy tones and rich textures—an ideal backdrop for the beauty of dried flowers. Once considered old-fashioned, dried florals are experiencing a modern renaissance, thanks to their sustainable appeal and stylish versatility. In the gentle fading of summer’s bloom, […]
This Bloom Show Live broadcast took us inside Deliflor during Chrysanthemum Week 2025 in Colombia, where Correspondent Joe Don Zetzsche joined host Sahid Nahim as co-host. Together, they spoke with Juan David “JD” Lecuona, Commercial Director of Deliflor, and David Marin, General Director of Deliflor, to explore how breeding innovation, company culture, and community spirit […]
Earlier this month, I had the honor of attending the Society of American Florists (SAF) Convention 2025 in Phoenix, Arizona, held August 11–14, and what an experience it was. This floral industry convention was packed with value, inspiration, personal surprises, and countless opportunities to learn, connect, and celebrate the floral community. As Williee Armellini of […]