Blogs

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  • February 7, 2025
CalFlowers Welcomes Lane DeVries as Executive Director to Drive ‘That Flower Feeling’ to New Heights

California – February 6, 2025 – CalFlowers is excited to announce that Lane DeVries has been appointed as Executive Director of CalFlowers, bringing his unparalleled industry expertise, vision, and passion to the helm of the organization. In addition to leading CalFlowers’ operations, DeVries will take charge of the groundbreaking consumer marketing initiative, “That Flower Feeling,” […]

  • February 7, 2025
Duel of the Delphiniums: A Floral Design Contest Like No Other!

Ball SB, Details Flowers Software, and The Society of American Florists are thrilled to announce Duel of the Delphiniums, an exciting March Madness-style competition in which florists can showcase their creativity using Delphinium varieties from Ball SB. Following the overwhelming success of the Sunflower Madness contest in 2022, this new challenge was created to provide […]

  • January 28, 2025
San Francisco Unveils State-of-the-Art Wholesale Flower Market, Ushering in a New Era for Northern California’s Floral Industry

San Francisco, CA – In a landmark moment for the global floral industry, the San Francisco Flower Market (SFFM) proudly announces the grand opening of its brand-new, state-of-the-art wholesale facility. This cutting-edge market not only honors over a century of San Francisco’s rich floral heritage but also marks a bold new chapter as it transitions into […]

  • January 28, 2025
AFIA at the Forefront: Critical Insights and Advocacy Amid Suspended Tariffs on Colombian Flowers

MIAMI, FL – January 27, 2025 – On Sunday, during the critical Valentine’s Day shipping season, President Trump announced a proposed 25% tariff on imports from Colombia, a major supplier of flowers to the United States. The news caused widespread fear as importers scrambled to assess the situation and plan the next steps. The Association […]

  • January 21, 2025
AFIF Rebrands to AFIA: Championing the Floral Import Industry Forward

MIAMI, FL – January 20, 2025 – After over 40 years as the trusted voice of flower importers, AFIF: America’s Flower Connection is proud to announce its rebrand as the Association of Floral Importers of America (AFIA).  This transition reflects the organization’s dedication to modernizing its identity and aligning with the needs of an evolving […]

  • January 20, 2025
Agroideas First Sales and Plans for Expansion of RipeLocker Technology in the Ecuadorian Floral Market

Quito, Ecuador, January 20th, 2025 – The new year started with a successful launch and  commercial sales of numerous RipeLocker chambers in Ecuador, by Agroideas, an Ecuadorian  company recognized for fostering agricultural innovation and has been instrumental in  introducing this revolutionary technology to the region.   This milestone marks a pivotal step toward the large-scale adoption […]

  • December 27, 2024
Applications Now Open for Graduate Scholarships!

The American Floral Endowment (AFE) is excited to announce applications are now open for the Altman Family Scholarship and the Paul Ecke, Jr. Scholarship.  These merit-based, prestigious scholarships are for graduate students who have the skills and passion to become leading floricultural scientists and educators. Applicants must be in the process of successfully completing either a Bachelor’s or Master’s degree in horticulture […]

  • December 27, 2024
That Flower Feeling Welcomes New Committee Members to Enhance Their Mission of Promoting Flowers as Self-Care

[Fallbrook, California] – That Flower Feeling (TFF), a nationally supported marketing campaign dedicated to highlighting the significance of flowers as a vital component of self-care and emotional wellness, is pleased to announce the appointment of two esteemed committee members: Marla O’Dell from FloraCraft, who will join the Fundraising Development Committee, and Juan David Lecuona from Deliflor, who will be part of […]

  • December 27, 2024
The Elite Group Announces Acquisition of The USA Bouquet Company

Miami, FL – Today, The Elite Group has announced its acquisition of The USA Bouquet Company from Dutch Flower Group effective December 1st, 2024.  The acquisition will serve to expand the reach of The Elite Group across North America and will allow The USA Bouquet Company to leverage Elite’s global resources and expertise to expand its […]

  • December 27, 2024
Looking Back at 2024 and Gearing Up for an Exciting 2025

As the year draws to a close, it’s the perfect time to reflect on all that we’ve accomplished at United Selections. This year has been nothing short of incredible—filled with growth, innovation, and moments of connection that remind us why we love what we do. For me personally, 2024 was a milestone year as we […]

  • December 27, 2024
World Floral Expo 2025: Back in Miami

November 26, 2025. World Floral Expo (WFE) is returning to the United States and heading to Miami! With over 50,000 square feet of exhibit space, the WFE will showcase stunning, freshly produced cut flowers from around the globe. The event promises to connect international flower growers with U.S. importers, wholesalers, and retailers in a vibrant hub […]

  • December 26, 2024
The Wizard Wand’s News – December 2024

The Wizard’s Wand News – December 2024 The Floral Insight Newsletter—December 27, 2024   Hi, this is Sahid Nahim again with New Bloom Solutions! As we wrap up the year, we’re thrilled to announce the launch of the Floral Events Calendar—our gift to you! Download it here. This calendar is a fantastic tool to help you plan your year, […]