Every year, we ask ourselves: why is Memorial Day celebrated? For me, the answer became even clearer this year. Memorial Day is about honoring the brave men and women who gave their lives for our freedom. It’s a day of reflection, community, and deep gratitude for those who served—and sacrificed. This Memorial Day, I had […]

In a special episode of The Bloom Show’s Blooming Alert Series, Sahid Nahim hosted Jennifer Diaz, President of Diaz Trade Law, and Santiago Gomez de la Torre, President of Airglades, to unpack the shifting world of flower tariffs and their ripple effects across the floral industry. This episode, part of the show’s ongoing Tariff Series, […]

As the floral industry prepares for Floriexpo 2025, The Bloom Show recently aired a special episode featuring expert guests Kim Boin, Sr. Key Account Executive at Galleria Farms, Bob Callahan, President of Floriexpo, and Bradley Gaines, Director of Floral at United Supermarkets. Hosted by Sahid Nahim, the episode offers a front-row seat to what the […]

In the search for the next big thing in cut roses, few varieties have stirred excitement like the Born Free Rose Variety by De Ruiter. Featured in a special episode of The Bloom Show, hosted by Sahid Nahim and joined by Juan Jose Kovo, Sales Manager at De Ruiter Innovations, Born Free brings both beauty […]

What does it take to run a profitable flower shop in today’s economy? In a standout episode of The Bloom Show, host Sahid Nahim sits down with Tim Huckabee, founder of The Profitable Florist, to unravel the real retail florist challenges shops face today. From pricing anxiety and customer service pitfalls to management missteps and […]

[California, U.S.] — After more than four years of vision, investment, and dedication, That Flower Feeling (TFF) is officially taking flight. CalFlowers, the California Association of Flower Growers and Shippers, proudly announces the formal operational separation of TFF — transitioning it into a fully independent, industry-supported brand effective September 1, 2025. Since its inception in […]

As part of its ongoing commitment to industry growth and business expansion, New Bloom Solutions (NBS)  is taking a strategic step forward to refine and strengthen its focus on media, branding, collaboration, industry support, and industry-driven services. This evolution reinforces NBS’s role as a trusted North American industry partner, dedicated to supporting floral businesses, startups, […]

As flower tariffs loom on the horizon, the U.S. floral industry is facing a pivotal moment. With required duties on flower imports from key supplier nations like Colombia, Ecuador, and the Netherlands, the ripple effects are already being felt across the floral supply chain — from growers and importers to wholesalers and mass-market bouquet manufacturers. […]

San Marcos, CA – That Flower Feeling is excited to announce the addition of Sahid Nahim, president of New Bloom Solutions, to its Marketing Committee. A trailblazer in the floral industry with two decades of experience, Nahim brings a wealth of expertise and a passion for innovation that will help advance That Flower Feeling’s mission to increase […]

San Marcos, CA, March 24, 2025 – As National Self-Care Day approaches on April 5th, That Flower Feeling is excited to launch an initiative promoting flowers as an essential part of self-care routines. This campaign supports the organization’s mission to encourage more Americans to enjoy flowers more often, emphasizing their positive impact on mental and emotional well-being. Studies consistently show […]

[San Marcos, March 14, 2025] – That Flower Feeling (TFF) made a stunning impact at the 2025 Philadelphia Flower Show, captivating attendees with its vibrant exhibit and interactive engagement strategies. The TFF exhibit quickly became a crowd favorite, drawing high foot traffic and countless photographs. Visitors were particularly drawn to TFF-branded items, including flower food […]