Nowadays, the internet provides both an opportunity to reach entirely new clients as well as a challenge in how you’ll exactly achieve that. Because at the end of the day, you can be a great florist, floral wholesaler, or other but inexperienced at building an online presence. However, in today’s article, we want to help […]

Plant Matter was created with the values of sustainability in mind. Plant Matter is not a traditional floral business, focusing on dried botanical art and floral arrangements. The idea for a sustainable floral business started brewing in my mind in 2018 as I was completing my senior year of college at Auburn University. Originally from […]

Ladies and gentlemen, in the dynamic floral industry, building strong partnerships with reliable business allies is key to achieving lasting success. These alliances serve as the foundation for delivering exceptional customer service and fostering mutually beneficial relationships. A robust floral marketing strategy is a must-have for cultivating such partnerships. A well-executed marketing campaign not only […]

July 28th, 2023The News behind the News Good day from the Wizard, It has been a very tough summer for retail and event florists. Most growers and transportation companies are complaining about the current lack of volume. Mass Market sales are off a little, but not as much as the normal retail and event sectors. […]

Marketing in this post-COVID era is already challenging as it is, but the looming threat of an economic recession brings a new level of fear and uncertainty to different sectors of the floral industry. According to both CNBC’s latest Fed Survey and economists at John Hopkins University, the chance of a global recession this year […]

Grand Rapids, MI, July 5, 2023 – J Schwanke is hosting a marathon of J Schwanke’s Life in Bloom episodes on Create TV July 14, 15 and 16, 2023. “I was delighted to be asked to choose my ten favorite episodes, and film hosting segments specifically for this marathon, which will be seen on public […]

Ormond Beach, Florida, July 7, 2023 – Details Flowers Software is pleased to announce its exciting new partnership with Pete Garcia Company/ FloraMart, a renowned hard goods supplier and Market in Atlanta, Georgia. This partnership will allow Details Members to utilize Pete Garcia Company/ FloraMart products in their events straight from the Details platform. These […]

Press releaseMiami, July 7th, 2023 Chrysal, a leading brand in the floral industry, is delighted to announce the appointment of Scott Blumenthal as General Manager at Chrysal Americas. With an impressive 35 years of expertise in the cut floral industry, Scott joins Chrysal Americas to lead their team and contribute to the company’s continued success, starting from […]

In today’s digital age, having a solid online presence is crucial for businesses in the floral industry. Your website is a valuable platform to showcase your products, connect with customers, and establish your brand. However, creating compelling content for your website requires careful consideration and the avoidance of certain pitfalls. In this blog, we will […]

By Nia Mozee of Simply Nia Design It’s funny to hear from people who don’t know the floral design industry “It must be nice to play with flowers”! That could not be further from the truth. Working with flowers is not for the weak. It takes a lot of preparation, manual labor, skills, problem solving […]