In today’s competitive market, many florists are finding it challenging to keep their businesses thriving. It’s easy to get caught up in the pursuit of attracting new customers, but one of the most crucial aspects of long-term success lies in retaining your current and former clients. These are the people who already see the value […]
Carlsbad, CA (September 11, 2024) – The Fun ‘N Sun 2024 Floral Convention has wrapped up at the picturesque Omni La Costa Resort & Spa in Carlsbad, CA, with over 390 attendees celebrating four days of floral innovation, learning, and networking. From September 4-7, the convention provided a dynamic experience, striking the perfect balance between […]
[Fallbrook, CA] — [September 4th] — That Flower Feeling is excited to announce the appointment of Madison Greene as the new Marketing Coordinator and Administrator. Madison officially joined the team on August 20th, 2024, bringing her a wealth of experience and a deep passion for floral design and marketing. Madison holds a Master of Science […]
The Floral Insight Newsletter—August 28th, 2024 Greetings from the Wizard August Recap & Upcoming Events August was fantastic! We had the pleasure of hosting Thomas Prince of Prince & Prince on The Bloom Show, where he shared valuable industry insights on past trends and how they may shape consumer buying habits in the future. (link) […]
Miami, FL – August 16, 2024 – New Bloom Solutions, in collaboration with floral photographer Renee Jael, is thrilled to announce the launch of our exclusive lead magnet: the “Floral Photography Checklist.” This essential guide is designed for floral professionals looking to elevate their floral creations into stunning, marketable visuals. This collaboration between New Bloom […]
Sacramento, California — In celebration of its 60th anniversary, the American Institute of Floral Designers (AIFD), in collaboration with the AIFD Foundation, is thrilled to announce an exciting year-long floral design competition: the “Designs of the Decades Competition.” This unique series of contests will kick off on August 1, 2024, with the inaugural decade, the […]
Dear Valued Customers, We are thrilled to share a significant development in our journey to bring you the finest in floral products. Continental Floral Greens has officially partnered and leased the legendary Sun Valley Floral Farms in Willow Creek, CA. We are now managing and growing these esteemed crops, including “Spirit Series” Ilex, Rosehips, Cotinus, Snowberries, […]
The Floral Insight Newsletter—July 29th, 2024 Greetings from the Wizard! This month has been great as always. We have finally launched our new vendor, United Selection, and are showcasing their new rose variety, Isla Bonita this month. Be sure to check out the email announcement. Stay tuned as we highlight some of their amazing new […]
Fallbrook, CA. — That Flower Feeling announces the upcoming One United Floral Mixer The One United Floral Mixer is an industry fundraiser designed to unite floral industry leaders in support of increasing floral consumption within the US. The event will be held on Thursday, September 5th, from 5:00 P.M. to 7:00 P.M. at the Omni La […]
FOR IMMEDIATE RELEASE — Fallbrook, CA — July 19th, 2024 — Celebrate the beauty of flowers and learn from the best in the industry as That Flower Feeling is thrilled to announce an exclusive Instagram Live event with J Schwanke, The Flower Expert. Tune in on July 25th, 2024, at 6:30 PM EST to gain invaluable insights on how to keep […]
FALLBROOK, Ca: As International Self Care Day approaches on July 24, That Flower Feeling is proud to announce its dedicated campaign to highlight the significance of self-care and well-being through the power of flowers. International Self Care Day is a global initiative aimed at promoting the importance of self-care in our daily lives. That Flower […]
