Logistics is one of the most crucial steps in distributing flowers and plants. Each flower is different and requires extreme care and upkeep to ensure it reaches the customer in the perfect condition. The floral industry is vast and varied, with different flowers being imported from multiple countries, and the journey from local farms to […]
This edition was going to be just about our 2022 Mother’s Day Survey, but before we start, I can’t help but give my condolences to all the Mothers who lost their children in the event which took place in Texas. We all know the horrible details, so I will spare everyone the pain of reliving […]
There are many things needed to ensure the success of a website, especially a business-to-business that is depended on by companies that provide products and services to other businesses. Not everything can be attributed to a flower industry website but ensuring that what you include brings value and a personal effect is crucial to creating […]
The Bloom Show by New Bloom Solutions and Above All Flowers is hosting a roundtable about cold chain logistics in the floral industry Miami, FL, May 11, 2022 – New Bloom Solutions and Above All Flowers have brought the floral industry The Bloom Show, a show that covers everything about floriculture. With many exciting discussions […]
The tech industry in Miami and South Florida is booming. Many local startups, such as Fintech Firm or Softbank, have already reached a billion-dollar status, and the value keeps rising. According to CB Insights, in the first three quarters of 2021, Miami startups raised $2.4 billion, tripling the $811 million they raised in the same […]
There’s no denying the importance of Mother’s Day for the floral industry. It’s the second biggest holiday in floriculture and comes in the right after Valentine’s Day. In fact, it accounts for 26% of all holiday transactions and 24% of the dollar volume earned through the holidays. Additionally, 80% of those buying gifts for Mother’s […]
My recent trip to Maui was a very exciting one. One of the reasons it was so fruitful was that I met up with Carver Wilson and learned more about Maui Floral. His story and the success of his protea business are fascinating, and gave me great insight into Hawaiian floriculture, the rise of proteas, […]
As technology changes, so do website trends. While aspects like easy navigation and accessibility remain important, some trends transform these elements and make them better. With more than 1 billion websites available on the internet and 252,000 new websites created every day, you need to compete for traffic. An outdated website won’t attract visitors and […]
The floral industry is global and spans continents. Flowers follow a strict cold supply chain that ensures freshness and high quality. However, while the floral industry has always been international, it’s now more connected than ever. The internet age has brought most leads, prospects, and engagement online. Therefore, in order to succeed, flower industry websites […]
U.S. Greens Corp is a global distributor of flowers and floral cut greens. The company takes pride in providing fresh flowers and greens, exceeding expectations set by their customers. In addition to providing 100 items from all over the world and its state-of-the-art cooling rooms, U.S. Greens Corp is known for its dedicated sales team […]
Marketing takes a new turn every year, and we see exciting new ways to spread brand awareness, communicate with consumers, and improve the sales funnel. This year is no different as many new marketing trends are set to bloom throughout 2022. Whether it’s to keep up with the ever-increasing competition in the floral industry or […]
For a business to succeed in today’s online world, it’s essential to have a web presence. However, simply having an online presence is no longer enough. It’s critical that businesses can maintain a customer base and hold their own when it comes to competitors. One of the ways businesses in the floral industry can thrive […]