Blogs

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  • November 7, 2025
Lori Wheat on Leading the Society of American Florists and Strengthening the Floral Community

In this episode of The Bloom Show, Lori Wheat, the new president of the Society of American Florists (SAF) and third-generation owner of Lafayette Florist in Colorado, joins host Sahid Nahim for an inspiring discussion on leadership, education, and the future of the floral community. From her family’s 76-year floral legacy to her experience on […]

  • November 6, 2025
CalFlowers Grows Its Leadership Team with Two Distinguished Industry Professionals

San Marcos, CA — November 5, 2025 — CalFlowers, one of the leading associations dedicated to promoting flower enjoyment and supporting the floral industry nationwide, is pleased to announce the appointment of Julie Ortiz and John Louie to its Board of Directors. Both will serve three-year terms, bringing a wealth of experience and a shared […]

  • October 23, 2025
Floral Reckoning 2025: A Designer’s Call to Courage, Clarity, and Craft

The 2025 holiday season has arrived not as a celebration but as a test. For florists, event designers, and bouquet brands alike, this is the year when the gap between artistry and profitability can no longer be ignored. The warning signs were clear in 2024: rising costs, fragile supply chains, and a customer who now […]

  • October 21, 2025
Bringing Nature’s Bounty Indoors

There’s something magical about fall that speaks to my soul—those deep, earthy tones, the rustling textures of dried grasses and leaves, and the way nature gently reminds us to slow down and savor the moment.  As a florist, I see this season as an invitation to bring the outdoors in—to tell the story of the […]

  • October 14, 2025
Proflora 2025: Why It Matters and Purpose Behind Every Bloom 🌸

Every few years, the heart of the floral industry beats right here in Bogotá, Colombia — and for one incredible week, the world truly blooms together at Proflora. For me, Proflora 2025 wasn’t just another show. It was a reminder of why we do what we do, who we do it with, and how much […]

  • October 13, 2025
Heading to Anaheim: How Floral Leaders Should Prepare for the Global Produce & Floral Show

Next week in Anaheim, the Global Produce & Floral Show will bring our industry together for three high-value days of ideas, products, and relationships. The smartest leaders arrive with a plan. If you have not set yours yet, use this as your checklist.  A quick buyer preamble (read this first) Most retail buyers come to […]

  • October 13, 2025
The Bloom Show Correspondent Recap: September Highlights

September was packed with insights, strategies, and inspiration from our Bloom Show correspondents. Each brought their unique perspective—whether it’s mass-market retail, consumer behavior, shop profitability, event design, or seasonal styling—helping the floral community learn, adapt, and grow. Here’s what stood out from last month’s episodes and blogs. Technology & Mass-Market Trends with Joe Don Zetzsche  […]

  • October 10, 2025
Welcoming Continental Floral Greens to the NBM Community

We are honored to welcome Continental Floral Greens (CFG) into the New Bloom Media community. Their story is one of stewardship, innovation, and people — values that align beautifully with our shared mission to help the floral industry innovate, connect, and bloom. With deep roots in forestry and farming, CFG has built a legacy in […]

  • September 18, 2025
Mass Retailers Go All In on AI, and Why Floral Leaders Should Take Notes

Retail is not dipping its toe in AI anymore. It is cannonballing right in. Let us get straight to the headlines: Walmart has rolled out AI super agents across its operations: Sparky for customers, Associate for employees, Marty for suppliers, and one for developers. The goal is to simplify experiences and reach 50% online sales […]

  • September 17, 2025
Sustaina-BOOMING and Sustaining in Floral Design

Sustainability has been a hot topic the past few years, both overall in the marketplace and specifically in floriculture. Internationally, the Europeans are ahead of the rest by having policies in place on manufacturing, cut flower production qualities, and recirculatory plastic usage. Defining Scope 1 and 2 emissions is a rather regular exercise. As a […]

  • September 16, 2025
Never Ask For A Customer’s Budget: Discover The Smart Way To Sell Flowers

One of the worst habits still hanging around flower shops today is the dreaded budget question: “So, what’s your budget?” It sounds innocent, maybe even helpful. But in reality, it’s lazy selling. It hands control of the sale to the customer, boxes you into their number, and almost always results in smaller tickets. Think about […]

  • September 12, 2025
Countdown to Proflora 2025: Why the Global Flower Industry is Heading to Bogotá

What makes Proflora unique is that it’s not just a trade show, it’s an industry-wide experience. This trade show begins on September 30th with exclusive farm tours for international buyers, continues with three days of exhibition at Corferias, Bogota from October 1–3, and concludes with the Skills and Abilities contest on September 4 that highlights […]