Blogs

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  • April 25, 2025
That Flower Feeling Is Taking Off: CalFlowers Launches TFF as a Standalone, Industry-Supported Brand

[California, U.S.] — After more than four years of vision, investment, and dedication, That Flower Feeling (TFF) is officially taking flight. CalFlowers, the California Association of Flower Growers and Shippers, proudly announces the formal operational separation of TFF — transitioning it into a fully independent, industry-supported brand effective September 1, 2025. Since its inception in […]

  • April 23, 2025
New Bloom Solutions Strengthens Its Focus on Industry Innovation, Media, and Business Growth

As part of its ongoing commitment to industry growth and business expansion, New Bloom Solutions (NBS)  is taking a strategic step forward to refine and strengthen its focus on media, branding, collaboration, industry support, and industry-driven services. This evolution reinforces NBS’s role as a trusted North American industry partner, dedicated to supporting floral businesses, startups, […]

  • April 22, 2025
The Impact of the U.S. Flower Tariffs: What the Floral Supply Chain Needs to Know

As flower tariffs loom on the horizon, the U.S. floral industry is facing a pivotal moment. With required duties on flower imports from key supplier nations like Colombia, Ecuador, and the Netherlands, the ripple effects are already being felt across the floral supply chain — from growers and importers to wholesalers and mass-market bouquet manufacturers. […]

  • April 14, 2025
That Flower Feeling Proudly Welcomes Sahid Nahim to Its Marketing Committee

San Marcos, CA – That Flower Feeling is excited to announce the addition of Sahid Nahim, president of New Bloom Solutions, to its Marketing Committee. A trailblazer in the floral industry with two decades of experience, Nahim brings a wealth of expertise and a passion for innovation that will help advance That Flower Feeling’s mission to increase […]

  • March 24, 2025
That Flower Feeling Celebrates National Self-Care Day with a Floral Focus

San Marcos, CA, March 24, 2025 – As National Self-Care Day approaches on April 5th, That Flower Feeling is excited to launch an initiative promoting flowers as an essential part of self-care routines. This campaign supports the organization’s mission to encourage more Americans to enjoy flowers more often, emphasizing their positive impact on mental and emotional well-being. Studies consistently show […]

  • March 14, 2025
That Flower Feeling Blossoms at the 2025 Philadelphia Flower Show

[San Marcos, March 14, 2025] – That Flower Feeling (TFF) made a stunning impact at the 2025 Philadelphia Flower Show, captivating attendees with its vibrant exhibit and interactive engagement strategies. The TFF exhibit quickly became a crowd favorite, drawing high foot traffic and countless photographs. Visitors were particularly drawn to TFF-branded items, including flower food […]

  • March 14, 2025
Sustainabloom Launches Inspiring New Video On Sustainability in Floriculture

Sustainabloom, the industry’s trusted resource for floriculture sustainability, is excited to announce the launch of a new promotional video: Sustainabloom Road. This powerful short video brings to life Sustainabloom’s mission of educating and empowering the floral community on its journey toward a more sustainable future. Now available on YouTube and Sustainabloom.org, the Sustainabloom Road video highlights the essential role that floral […]

  • February 28, 2025
Innovative Tech for Floral: What’s Changing in 2025?

The flower industry is undergoing a digital transformation, and 2025 is set to bring groundbreaking advancements in floral technology. From AI-powered inventory management to blockchain for transparent floral distribution, emerging floral technology trends in 2025 are reshaping the way florists, wholesalers, and growers operate. Let’s explore how technology is transforming the flower industry and the […]

  • February 26, 2025
Chrysal Launches Recyclable PP Sachets and Bio-Based Flower Food in the Americas: A Milestone in Sustainability

Miami – Chrysal, a global leader in flower care solutions, proudly introduces recyclable PP (#5 polypropylene) packaging with bio-based flower food across the Americas. This innovation underscores Chrysal’s commitment to advancing sustainability and reducing its environmental footprint.    Why PP Sachets and Bio-Based Flower Food Matters    Chrysal’s recyclable PP sachets, made from #5 plastic, […]

  • February 24, 2025
That Flower Feeling Welcomes Two New Members to Its Advisory Board

San Marcos, CA– That Flower Feeling (TFF), a nationally supported movement dedicated to promoting flowers as a vital component of self-care and emotional wellness, is excited to announce the addition of two distinguished professionals to its Advisory Board: FJ Trzuskowski and Carmen Marquez. Their expertise and leadership in the floral industry will help TFF continue […]

  • February 7, 2025
CalFlowers Welcomes Lane DeVries as Executive Director to Drive ‘That Flower Feeling’ to New Heights

California – February 6, 2025 – CalFlowers is excited to announce that Lane DeVries has been appointed as Executive Director of CalFlowers, bringing his unparalleled industry expertise, vision, and passion to the helm of the organization. In addition to leading CalFlowers’ operations, DeVries will take charge of the groundbreaking consumer marketing initiative, “That Flower Feeling,” […]

  • February 7, 2025
Duel of the Delphiniums: A Floral Design Contest Like No Other!

Ball SB, Details Flowers Software, and The Society of American Florists are thrilled to announce Duel of the Delphiniums, an exciting March Madness-style competition in which florists can showcase their creativity using Delphinium varieties from Ball SB. Following the overwhelming success of the Sunflower Madness contest in 2022, this new challenge was created to provide […]

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