Blogs

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  • April 23, 2024
That Flower Feeling Announces Release of New Floral Marketing Assets for Industry Partners

FALLBROOK, CA: That Flower Feeling is excited to announce the release of new floral marketing assets designed by their internal staff members. These fresh promotional materials are specifically crafted to highlight the appeal of flowers for self-care purposes, providing industry stakeholders with innovative and effective tools to engage their audiences. These pre-designed assets offer significant […]

  • April 2, 2024
Chair of That Flower Feeling Advisory Board and Additional Member Announced

FALLBROOK, Ca. – CalFlowers announces Chris Drummond as the Chair of the recently established That Flower Feeling Advisory Board in addition to a new member. With a mission to increase per-capita consumption of flowers in the United States, the initiative expanded its influence in 2023 by creating the TFF Advisory Board. The Advisory Board assumes […]

  • April 2, 2024
CalFlowers Launches New Website to Enhance User Experience for Floral Industry Professionals

Fallbrook, CA – CalFlowers, a leading U.S. floral association, is excited to announce the launch of its new website, www.cafgs.org. This redesigned website aims to enhance the user experience for floral industry professionals, offering a streamlined interface, improved navigation, and expanded resources. The new website features an intuitive design, providing visitors with easy access to […]

  • April 1, 2024
RipeLocker: A New Horizon for Managing Gray Mold in Cut Flower Roses

Botrytis cinerea, a formidable fungal pathogen, poses a significant threat to the global cut flower industry. Successfully managing this disease requires a multifaceted approach, integrating knowledge of pathogen etiology, host biology, and the surrounding environment. The complexity arises from the fungus’s ability to cause latent infections and delicate nature of flowers, making it imperative to […]

  • April 1, 2024
That Flower Feeling Celebrates National Self-Care Day

FALLBROOK, Ca. – The “That Flower Feeling” initiative is embracing national self-care day. That Flower Feeling is a national floral marketing initiative established in 2021 by CalFlowers that is dedicated to increasing floral consumption across the US through a consumer direct marketing campaign that promotes the use of flowers in everyday self-care routines. The cooperative […]

  • March 28, 2024
Delaware Valley Floral Group Appoints John Scott Wilkins as New CEO

Sewell, NJ – The Delaware Valley Floral Group (DVFG) proudly announces the appointment of John Scott Wilkins as the new Chief Executive Officer (CEO), effective immediately. Mr. Wilkins brings with him a wealth of experience and a proven track record in the floral industry and is poised to lead the DVFG into its next phase […]

  • March 21, 2024
That Flower Feeling Appoints New Fundraising Development Committee Chair

FALLBROOK, Ca. – CalFlowers introduces Karen Oie as new Development Committee chair for their “That Flower Feeling” initiative. That Flower Feeling is a national floral marketing initiative established in 2021 by CalFlowers that is dedicated to increasing floral consumption across the US through a consumer direct marketing campaign that promotes the use of flowers in […]

  • March 18, 2024
Witness a Paradigm Shift in Thrips Control with RipeLocker

Enter RipeLocker – a cutting-edge solution poised to revolutionize insect control in cut flowers. RipeLocker presents a groundbreaking approach to quarantine pest management in the global cut flower trading markets. Through the integration of cutting-edge technology and rigorous research, RipeLocker pledges to provide unmatched efficacy in eradicating thrips and preserving flower quality during long-term storage […]

  • March 8, 2024
Delaware Valley Floral Group Acquiring Kennicott-Paramus (Formerly Hillcrest Garden) Sewell, NJ

The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire the Paramus, New Jersey branch from Kennicott Brothers. DVFG will acquire certain assets of the company through an asset purchase agreement. Originally founded in 1936 as Hillcrest Garden, the company enjoyed 83 years of ownership and operation by the Levy family and has […]

  • March 8, 2024
Flower Farm Tours Highlight Life in Bloom’s New Season

Grand Rapids, MI, March 5, 2023 – “I love to visit a flower farm, so we felt it was time to take ‘Life in Bloom’ back on the road in season six,” enthuses J Schwanke, the show’s host and creator. J Schwanke’s Life in Bloom is a flower lifestyle television show seen in the U.S. […]

  • March 1, 2024
That Flower Feeling Appoints Advisory Board Members

FALLBROOK, Ca. – CalFlowers introduces the eight individuals forming the inaugural Advisory Board for their “That Flower Feeling” initiative. That Flower Feeling is a national floral marketing initiative established in 2021 by CalFlowers that is dedicated to increasing floral consumption across the US through a consumer direct marketing campaign that promotes the use of flowers […]

  • February 28, 2024
Introducing the Official Launch of Women Who Flourish

March 8th, 2024, International Women’s Day marks the official launch of Women Who Fleurish (WWF), a groundbreaking organization dedicated to empowering, celebrating, and supporting women in the floral industry. Born from the stories and shared experiences of a group of women at the WFFSA Floral Distribution Conference two years ago, WWF has its sights set […]

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