Blogs

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the wizards wand news
  • December 26, 2023
The Wizard’s Wand News – December 2023

Wizards Wand December 26, 2023 The news behind the news Looking at economic conditions and how they influence the flower business into 2024. Above All Flowers & New Bloom Solutions Updates Before we venture into the Wizard’s realm, let’s update you on AAF&NBS‘s recent activities. The Bloom Together Initiative’s fundraising event is in full swing, […]

  • December 12, 2023
Innovative Marketing Ideas to Elevate Your Floral Business

Step into the enchanting world of floristry, where every petal tells a story. Above All Flowers and New Bloom Solutions (AAF & NBS) is your dedicated partner in navigating the intricacies of the floral industry. As consultants and providers of bespoke business solutions, we cater to the unique needs of businesses across the floral spectrum. […]

the wizards wand news
  • November 29, 2023
The Wizard’s Wand News – November 2023

Wizards Wand November 29th, 2023The news behind the news Above All Flowers & New Bloom Solutions Updates Before we dive into floral industry news and updates with the Wizard’s Wand, we would like to give our floral community an update on what is happening in Above All Flowers & New Bloom Solutions. This month, we […]

  • November 28, 2023
Turn Prospects into Customers Overnight!

By Christi Lopez AIFD EMC, Propel Business Coaching Strategic Engagement Across the Floral Supply Chain In the vast ecosystem of the floral industry, each business type—from the diligent growers to the creative event florists, from the resourceful wholesalers to the customer-facing retail florists, and the indispensable hardgood suppliers—plays a critical role in the journey of […]

  • November 25, 2023
A Guide to Sustainable Sourcing in the Floral Industry

In the ever-evolving landscape of the floral industry, sustainability has emerged as a crucial consideration for businesses across the supply chain. At Above All Flowers and New Bloom Solutions (AAF & NBS), we understand the growing importance of sustainable practices and aim to give some insight of some simple steps in adopting eco-friendly measures. As […]

  • November 17, 2023
My Journey as Press and Tourist: Proflora Convention & Medellin Adventures

This year, I had the privilege of being invited as press to the Proflora 2023 convention in Bogotá, Colombia. The anticipation within our team was palpable. Not only was this my first time in Bogotá as a business owner with a booth, but we were invited as press, and treated with exceptional hospitality from the […]

  • November 15, 2023
Digital Marketing Tips for the Floral Industry

The success of a flourishing floral business in today’s digital landscape requires a fusion of nature’s aesthetics and strategic digital maneuvers. Enter the realm of digital marketing services for the floral industry, where expertise from entities like Above All Flowers and New Bloom Solutions (AAF & NBS) serves as guiding beacons. The floral industry, which […]

  • August 21, 2023
Marketing Strategies for Online Flower Businesses

Nowadays, the internet provides both an opportunity to reach entirely new clients as well as a challenge in how you’ll exactly achieve that. Because at the end of the day, you can be a great florist, floral wholesaler, or other but inexperienced at building an online presence. However, in today’s article, we want to help […]

  • August 16, 2023
Hardy Flower Varieties that Dry Well: A Guide to Drying and Preserving Beautiful Blooms

Plant Matter was created with the values of sustainability in mind. Plant Matter is not a traditional floral business, focusing on dried botanical art and floral arrangements. The idea for a sustainable floral business started brewing in my mind in 2018 as I was completing my senior year of college at Auburn University. Originally from […]

  • August 10, 2023
How To Use Marketing To Help With Strategic Partnerships

Ladies and gentlemen, in the dynamic floral industry, building strong partnerships with reliable business allies is key to achieving lasting success. These alliances serve as the foundation for delivering exceptional customer service and fostering mutually beneficial relationships. A robust floral marketing strategy is a must-have for cultivating such partnerships. A well-executed marketing campaign not only […]

the wizards wand news
  • July 28, 2023
The Wizard’s Wand News – July

July 28th, 2023The News behind the News Good day from the Wizard, It has been a very tough summer for retail and event florists. Most growers and transportation companies are complaining about the current lack of volume. Mass Market sales are off a little, but not as much as the normal retail and event sectors. […]

  • July 20, 2023
Marketing In A Challenging Economy: How To Make The Most Out Of Your Budget

Marketing in this post-COVID era is already challenging as it is, but the looming threat of an economic recession brings a new level of fear and uncertainty to different sectors of the floral industry. According to both CNBC’s latest Fed Survey and economists at John Hopkins University, the chance of a global recession this year […]