“Content is King” was a term used by Bill Gates in 1996 to describe how the internet would become a platform for businesses to make money. It remains true today, and content in the floral industry has become an important marketing tool. Benefits of Having Good and Creative Content Having good and creative content is […]
Good day from the Wizard, Happy Holidays! On November 30th, the Dow was up 737 points, the GDP was up 2.9% annually (as of the last quarter’s government revision), and it looked like Black Friday and Cyber Monday sales were strong. 197 million shoppers engaged in spending last weekend. On another note, let’s talk about […]
Last month, I traveled to Holland for the first time in my life. I must say, I was truly impressed by its beauty, history, food like “smoked eel,” and especially its people. There were so many different nationalities and cultures in this one place. Even though it is a big city, the people I met […]
Good day from the Wizard, Inflation, Inflation, InflationInterest rates, Interest rates, Interest ratesElection, Election, Election I know we are all tired of constantly hearing the same things or seeing the same ads on television. We are hearing from many that the fall has been less than stellar for sales. Everyday business has been off, according […]
Now that the flower industry has pretty much caught on to the importance of social media for your business success, it is important to start talking about security and how to protect all of the hard work and investment you have put into building a floral digital community and channel of communication. As we all […]
Sahid Nahim from New Bloom Solutions is always looking for innovation and a fresh perspective on the floral industry. He found just that at a special charity event celebrating flowers and fashion. Fleur-aissance event was the brainchild of Luz Flora at Royal Flowers. It was in collaboration with ReOrgYou, Inc. and D’Marsh Couture, and all […]
Retailers accepting cryptocurrency as a form of payment is not common, but it is increasing. Companies like Overstock and Starbucks are just some of the largest merchants utilizing digital currency as a form of payment. In 2013, one of the biggest flower delivery services, 1-800-FLOWERS, hopped on the trend as part of its customer-centric marketing […]
The finalist nomination recognises the power of the creative and innovative nature of 180’s approach to launching a new brand across the market. CALIFORNIA, USA, for immediate release, October 2022 – That Flower Feeling is celebrating its partnership with global communications agency 180 today, as its first-ever ad campaign ‘Flowers. Self Care Made Easy’ has […]
Good day from the Wizard, We all must take a moment and send our prayers to all the people that Hurricane Ian affected in so many parts of Florida, Georgia, and the Carolinas. All the first responders as well as all the people donating time, food, resources, and money deserve a big shout out. We […]
A sales funnel is a marketing term encapsulating a customer’s journey, from being aware of a product all the way to making a purchase. While a sales funnel is associated with retailers, it’s not limited to them. It can also be helpful for floral wholesalers and distributors. This article will discuss sales funnels in the […]
The floral industry is thriving globally. The current market size, measured by revenue, of the Florists industry is $6.0bn in 2022. But the industry declined during the COVID-19 pandemic; this just goes to show that good times don’t last forever. So, even though the industry is rising right now, it doesn’t mean it will always […]
After a not so pretty July in the flower business, we are starting to see signs that September and at least the first half of October (maybe longer) are showing signs of strong sales. We all hear the daily ugly broadcast of the nightly news, scaring us with increased interest rates, inflation woes, declining home […]