Not long ago, I joined a Zoom meeting from a sleek, modern office background—complete with a stunning floral wall behind the conference table. But as beautiful as it looked, something about it was… off. The flowers were flawless. Too flawless. Roses the size of dinner plates. Colors are too uniform. Textures are too polished. It […]
MIAMI, FL – The Bloom Show, the floral industry’s leading media platform for innovation and connection, will welcome a very special guest this July: Jim McCann, Founder and Chairman of 1-800-Flowers.com. In this exclusive episode, McCann will reflect on the bold decisions that built one of the most recognized floral and gifting brands in the […]
For many of us in the floral industry, it’s easy to focus on the blooms in hand—what needs to be shipped today, which varieties are in demand, or what’s trending this season. But step back for a moment, and you’ll see that a major part of what keeps this industry blooming comes from one place: […]
Bogotá, Colombia – June 2025, at the heart of Proflora 2025, the world’s premier flower trade show, one “must-see” event stands out: The Outstanding Varieties Competition—a global showdown of innovation, creativity, and floral excellence that defines what’s next in floriculture. From October 1–3, 2025, Bogotá will welcome over 7,000 attendees from around 60 countries and […]
This year, I had the honor of representing New Bloom Media at Floriexpo 2025, held in sunny Fort Lauderdale, Florida. From the start, I could feel this year was going to be different. As part of the pre-event promotions and media partner through The Bloom Show & New Bloom Media, we helped bring visibility and […]
As the floriculture industry looks ahead to 2025, one thing is clear: consumer expectations are evolving—and the next wave of growth may come from places we haven’t fully explored. One of those places? Scent. In a recent takeover episode of The Bloom Show, Dr. Melinda Knuth, Assistant Professor at NC State University and host of […]
Ormond Beach, FL — Details Flowers Software is excited to announce a new partnership with Floral Greens Farmers of Florida—a dedicated collective of foliage growers—united by a shared commitment to sustainability, community, and bringing Florida-grown greens to the forefront of floral design through the power of technology. As a result of this partnership, florists and […]
Every year, we ask ourselves: why is Memorial Day celebrated? For me, the answer became even clearer this year. Memorial Day is about honoring the brave men and women who gave their lives for our freedom. It’s a day of reflection, community, and deep gratitude for those who served—and sacrificed. This Memorial Day, I had […]
In a special episode of The Bloom Show’s Blooming Alert Series, Sahid Nahim hosted Jennifer Diaz, President of Diaz Trade Law, and Santiago Gomez de la Torre, President of Airglades, to unpack the shifting world of flower tariffs and their ripple effects across the floral industry. This episode, part of the show’s ongoing Tariff Series, […]
As the floral industry prepares for Floriexpo 2025, The Bloom Show recently aired a special episode featuring expert guests Kim Boin, Sr. Key Account Executive at Galleria Farms, Bob Callahan, President of Floriexpo, and Bradley Gaines, Director of Floral at United Supermarkets. Hosted by Sahid Nahim, the episode offers a front-row seat to what the […]
In the search for the next big thing in cut roses, few varieties have stirred excitement like the Born Free Rose Variety by De Ruiter. Featured in a special episode of The Bloom Show, hosted by Sahid Nahim and joined by Juan Jose Kovo, Sales Manager at De Ruiter Innovations, Born Free brings both beauty […]
What does it take to run a profitable flower shop in today’s economy? In a standout episode of The Bloom Show, host Sahid Nahim sits down with Tim Huckabee, founder of The Profitable Florist, to unravel the real retail florist challenges shops face today. From pricing anxiety and customer service pitfalls to management missteps and […]