Botrytis cinerea, a formidable fungal pathogen, poses a significant threat to the global cut flower industry. Successfully managing this disease requires a multifaceted approach, integrating knowledge of pathogen etiology, host biology, and the surrounding environment. The complexity arises from the fungus’s ability to cause latent infections and delicate nature of flowers, making it imperative to […]
FALLBROOK, Ca. – The “That Flower Feeling” initiative is embracing national self-care day. That Flower Feeling is a national floral marketing initiative established in 2021 by CalFlowers that is dedicated to increasing floral consumption across the US through a consumer direct marketing campaign that promotes the use of flowers in everyday self-care routines. The cooperative […]
Sewell, NJ – The Delaware Valley Floral Group (DVFG) proudly announces the appointment of John Scott Wilkins as the new Chief Executive Officer (CEO), effective immediately. Mr. Wilkins brings with him a wealth of experience and a proven track record in the floral industry and is poised to lead the DVFG into its next phase […]
FALLBROOK, Ca. – CalFlowers introduces Karen Oie as new Development Committee chair for their “That Flower Feeling” initiative. That Flower Feeling is a national floral marketing initiative established in 2021 by CalFlowers that is dedicated to increasing floral consumption across the US through a consumer direct marketing campaign that promotes the use of flowers in […]
Enter RipeLocker – a cutting-edge solution poised to revolutionize insect control in cut flowers. RipeLocker presents a groundbreaking approach to quarantine pest management in the global cut flower trading markets. Through the integration of cutting-edge technology and rigorous research, RipeLocker pledges to provide unmatched efficacy in eradicating thrips and preserving flower quality during long-term storage […]
The Delaware Valley Floral Group (DVFG) has reached an agreement to acquire the Paramus, New Jersey branch from Kennicott Brothers. DVFG will acquire certain assets of the company through an asset purchase agreement. Originally founded in 1936 as Hillcrest Garden, the company enjoyed 83 years of ownership and operation by the Levy family and has […]
Grand Rapids, MI, March 5, 2023 – “I love to visit a flower farm, so we felt it was time to take ‘Life in Bloom’ back on the road in season six,” enthuses J Schwanke, the show’s host and creator. J Schwanke’s Life in Bloom is a flower lifestyle television show seen in the U.S. […]
FALLBROOK, Ca. – CalFlowers introduces the eight individuals forming the inaugural Advisory Board for their “That Flower Feeling” initiative. That Flower Feeling is a national floral marketing initiative established in 2021 by CalFlowers that is dedicated to increasing floral consumption across the US through a consumer direct marketing campaign that promotes the use of flowers […]
March 8th, 2024, International Women’s Day marks the official launch of Women Who Fleurish (WWF), a groundbreaking organization dedicated to empowering, celebrating, and supporting women in the floral industry. Born from the stories and shared experiences of a group of women at the WFFSA Floral Distribution Conference two years ago, WWF has its sights set […]
Wizards Wand February 27th, 2024The news behind the news Before we dive into our eagerly awaited February recap of the Wizard’s Wand, let’s take a moment to catch up on our AAF&NBS floral community and the exciting events on the horizon. We’re thrilled to welcome aboard two new rose vendors, Sense and Bellaflor, both renowned […]
In a world where the floral industry is constantly evolving, “Flourish in Floristry” offers a unique blend of creative inspiration and practical business strategies. Led by industry experts, this webinar is tailored for retail florists looking to harness the latest trends, optimize their operations, and captivate their market. “Tomas and I see the need for […]
Amsterdam, February 15, 2024 – In an impressive leap forward for the floral industry, myThursd proudly announces, it has successfully connected over 100 creative members to its pioneering software. This remarkable achievement underscores myThursd’s commitment to becoming the premier online destination for floral influencer marketing and collaboration. As the world’s most expansive floral influencer and […]