Marketing in this post-COVID era is already challenging as it is, but the looming threat of an economic recession brings a new level of fear and uncertainty to different sectors of the floral industry. According to both CNBC’s latest Fed Survey and economists at John Hopkins University, the chance of a global recession this year […]
Grand Rapids, MI, July 5, 2023 – J Schwanke is hosting a marathon of J Schwanke’s Life in Bloom episodes on Create TV July 14, 15 and 16, 2023. “I was delighted to be asked to choose my ten favorite episodes, and film hosting segments specifically for this marathon, which will be seen on public […]
Ormond Beach, Florida, July 7, 2023 – Details Flowers Software is pleased to announce its exciting new partnership with Pete Garcia Company/ FloraMart, a renowned hard goods supplier and Market in Atlanta, Georgia. This partnership will allow Details Members to utilize Pete Garcia Company/ FloraMart products in their events straight from the Details platform. These […]
Press releaseMiami, July 7th, 2023 Chrysal, a leading brand in the floral industry, is delighted to announce the appointment of Scott Blumenthal as General Manager at Chrysal Americas. With an impressive 35 years of expertise in the cut floral industry, Scott joins Chrysal Americas to lead their team and contribute to the company’s continued success, starting from […]
In today’s digital age, having a solid online presence is crucial for businesses in the floral industry. Your website is a valuable platform to showcase your products, connect with customers, and establish your brand. However, creating compelling content for your website requires careful consideration and the avoidance of certain pitfalls. In this blog, we will […]
By Nia Mozee of Simply Nia Design It’s funny to hear from people who don’t know the floral design industry “It must be nice to play with flowers”! That could not be further from the truth. Working with flowers is not for the weak. It takes a lot of preparation, manual labor, skills, problem solving […]
Good day from the Wizard, Here we are together again at the beginning of summer. Only this year are we going back in time to a universe that seems far, far away. Sorry for the digression; we have probably landed back on sales numbers from 2019. A lot is the same and a lot is […]
San Francisco, June 26, 2023 – San Francisco Flower Market, a leading source for all floral products in the Northern California floral industry, is thrilled to unveil its brand-new logo, igniting a fresh era of creativity and excitement for the historic wholesale market and its customers. The dynamic and visually captivating design marks an important […]
As industry professionals from around the globe converge at this prestigious convention, the air is filled with anticipation, creativity, and the unmistakable scent of blooming possibilities. This year’s Floriexpo promised to be an unforgettable experience where connections were forged, groundbreaking trends were revealed, and innovative breakthroughs took center stage. Throughout this blog, we will delve […]
From June 16 – July 4, experience Fleurs de Villes PRIDE at The San Francisco Mint – a remarkable floral celebration of LGBTQIA+ cultural icons, in partnership with San Francisco Pride. MAY 31, 2023 – World-renowned floral show Fleurs de Villes arrives in San Francisco for the U.S. premiere of Fleurs de Villes PRIDE – […]
Grand Rapids, MI, June 13, 2023 – Viewers are responding to J Schwanke’s Life in Bloom by arranging flowers for themselves. “I’m so pleased that viewers are taking the show’s message to heart and actually experiencing the benefits of flowers for themselves,” said Schwanke. “Being in the presence of flowers has scientifically proven physical and […]
During COVID, we all saw a huge increase in content hitting the social media airways – which only improved the flow of information, networking, and business growth opportunities. Florists and other floral industry professionals can now enjoy the company of their fellow floral industry peers through conversational podcasts and shows that can be listened to […]