Marketing takes a new turn every year, and we see exciting new ways to spread brand awareness, communicate with consumers, and improve the sales funnel. This year is no different as many new marketing trends are set to bloom throughout 2022. Whether it’s to keep up with the ever-increasing competition in the floral industry or […]
For a business to succeed in today’s online world, it’s essential to have a web presence. However, simply having an online presence is no longer enough. It’s critical that businesses can maintain a customer base and hold their own when it comes to competitors. One of the ways businesses in the floral industry can thrive […]
The floral industry is a constantly evolving one. Considering that the industry changes every year, there’s a lot in store for 2022 floral industry colors, styles, and designs. These are going to affect the entire year and impact your business, making it essential to be aware of them. Let’s check out the top floral industry […]
While I’ve been to the San Francisco Flower Market many times before, this time was very different. I’ve always been there as a sales rep, but this time, I felt like I got to know the San Francisco Flower Market on a more personal level. I’ve always been fascinated with its history and progression over […]
If you’re planning on marketing your products or services, it is important to know which strategies to employ. Since marketing trends change often, it’s critical to look at long-term directions instead of just passing fads. Here are some of the social media marketing trends set to boom in 2022. 1. Video Is Key If you’ve […]
Valentine’s Day is the biggest sales opportunity and holiday for the floral industry, and it’s essential to be prepared for it. Since logistics and floral cold chain supply are complex, Valentine’s Day preparations start months before the actual holiday. If you’re a florist or wholesaler who wants to take full advantage of Valentine’s Day and […]
Grand Rapids, MI, August 24, 2021 – “This is exactly what I had hoped would happen – that people would not only watch the show, but be…
One of my favorite parts of visiting California was meeting and connecting with Lisa Filice from Regional Farms. Her story is fascinating…
We can all agree that 2021 has been the year of a powerful digital adaptation for many industries. As each day passes, technology and…
New Bloom Solutions and Above All Flowers are collaborating with an innovative platform yet again – Fresh-o-Fair is an online floral…
We all know the importance of a website in this digital age. However, it’s not enough to simply have a website. An outdated website can…
Like any other industry, the floral industry can benefit from digital marketing. We live in a digital world where floral e-commerce is…